Fitness & Fatness

At Faith Popcorn's Panasonic-sponsored AdWeek lecture, she vouchsafed a number of her tongue-tippingest trends. Portraying herself as something of an ingenue, one cannot help but wonder how much rigor is really behind her official-seeming trend definitions.

Yet withal, one thing's for sure: her "fitness + fatness" trend is right on the money. Eating a cookie (a Cookie Wookie) on my way from the car to the gym this afternoon, I saw two other people munching on high-calorie snacks as they marched toward the door. I held the door open for a patron who was sipping a Krispy Kreme beverage. Faith, you're right: fitness and fatness often do go together!