BioWillie Fuel

I guess being kissed by Jessica Simpson and then watching her wash a T-bird mostly naked would be enough to inspire paroxsysms of car-related giddyness in any hot-blooded American man. But for Willie Nelson, it seems to have inspired positive action! Coming soon to a truck stop near you: BioWillie, a new brand of Bio Diesel endorsed by Willie Nelson.

IMHO, Willie Nelson may not be the best celebrity icon to choose for this purpose. Do we really want a fuel that is associated with a sluggish silver fox? Given a choice, I think I'd opt for BioRicky (a Ricky Martin-branded Bio Diesel blend). When I step on the accelerator, I want my car to clap and yell, "Huerpa!" (even if its emissions then begin to smell like digested French fries). Empower the Latino consumer!

Yet withal, Willie's effort is a step in the right direction. The more people who consider alternative fuels, the merrier!